You need to know a lot of languages upfront if you’re new to home selling games. And one of these terms is “landing page.” You need to know what it is and how you can use it in your favor if real estate is a big part of your business.
Real estate agents need to generate more leads. Landing pages are a great way to do this, but using the wrong landing page can affect your conversion rates. Use this guide to understand:
- Why you should have an effective landing page as a real estate agent
- How to build an effective real estate landing page for your next marketing campaign.
What Can Landing Pages Do for Real Estate Agents?
A well-designed landing page might increase conversions by as much as 50%. This means more potential clients eager to buy or sell their homes through your services!
Increase Your Conversion Rate
A higher conversion rate means more leads for you! A well-designed landing page will help you convert visitors into leads by providing them with valuable information about your products or services.
Landing pages can increase engagement on social media ads by directing users to a single page. Real estate agents need to keep track of their social media ad performance, so they know which ones are working best.
Landing pages help you generate more leads than using other marketing tactics alone if used correctly. Landing pages tend to be more effective at converting visitors because they focus on the specific action and don’t distract people with multiple options, as most web pages do.
Why Should Real Estate Agents Create a High-Converting Landing Page?
To Brand Themselves as a Real Estate Agent
To start, it’s an excellent way to brand yourself as a real estate agent. You can use your landing page to tell people about your services, show off listings you’ve sold or represented, and even share testimonials from past clients.
You must have an online presence that helps you grow your business if you are a real estate agent. You should have a website where people can find out about your services. You should also have a landing page on your site specifically for leads.
Real estate agents should create a compelling and high-converting landing page because it helps them brand themselves as experts in the industry and build trust with potential clients.
To Attract Leads and Clients
Landing pages can be used to attract leads and clients from your website. A well-designed landing page can help you attract more leads and clients by telling your story in a way that makes sense to your target audience.
For example, suppose you’re targeting millennials looking to buy a home in the next five years. Your lead generation campaign should focus on how you can help them achieve their goals in that case.
To Showcase Property Listings
Landing pages are also a great way to showcase the property listing and get potential clients interested in your offer.
Suppose you’re selling a house, condo, or another type of property. You can use your landing page to show potential buyers exactly what they can expect when they make an offer on your property.
Use photos and video to showcase the features of the listing and give them a sense of what it would be like to live there. Image is everything in real estate, so don’t leave anything out!
For Ease of Use and Better Conversion Rates
An excellent landing page will make it easy for visitors to take action in seconds. It should present information clearly, without overwhelming them with too many choices or options.
The goal is to get visitors to take action as quickly as possible — whether that means filling out a form or making an immediate purchase — so that you can turn those visitors into leads.
Track Progress and Monitor Conversion Rates
Real estate agents can use landing pages to help them track progress and monitor conversion rates. They can also use the data collected from these landing pages to improve other areas of their businesses.
Here are three more reasons why real estate agents should create a compelling and high-converting landing page:
- Improve Conversion Rates
- Attract More Leads
- Increase ROI On Marketing Investments
Elements of a High-Converting Real Estate Landing Page
A landing page is a webpage to which you send traffic to. They are taken to this landing page when someone clicks on one of your ads.
The main goal of a real estate landing page is to convert visitors into leads and then into sales. You can choose from many different templates for your landing pages or create your own unique design using Leadpages’ drag-and-drop editor.
Here are some elements that all high-converting real estate landing pages have in common:
Clear Call to Action (CTA)
Your CTA should be clear about what action you want visitors to take: click through, sign up for a free consultation, or fill out a lead form. You can include more than one CTA on your page, but make sure each has a distinct purpose and works together with the rest of your website.
Unique Benefit Statement (UBS) – Tell Your Story
You need to tell your visitors why they should care about what you offer to convert. A UBS is effective because it tells visitors how they will benefit from working with you or buying your property.
A Great Headline
A compelling headline helps you stand out from all the other realtors in town. Make it short and powerful, and use keywords that attract your target audience.
You may also add a compelling sub-headline. Write another headline for each landing page section, including product or service names, testimonials, feature lists, and benefits statements. This will help you rank better on search engines and keep visitors engaged with what they’re reading.
Next up is the hero image. This should be placed above the fold (before scrolling) since it introduces what’s within the page. Use this space wisely; try using text overlay or an image with text overlay instead of plain text, so it doesn’t look like spammy content or a sales page. The hero image should showcase something about who you are as an agent.
Landing pages are one of the most fundamental tools for real estate agencies, ranging from keeping customers engaged and up to date about homes for sale to allowing responders to sign up for customized search features and other services offered.
Although some companies charge real estate agents money to create high-converting landing pages, designing those pages on your own can save you money in the long run.