What makes a real estate landing page attractive or unique enough to persuade site visitors to buy their services? A real estate landing page is a pivotal part of your business plan. It is the main driver for getting business leads, appointment settings, and new customer acquisitions.
But how do you stand out, and what are the selling points of a real estate landing page? This article will review essential tips for creating a successful real estate landing page.
What Makes a Real Estate Landing Page Unique and Effective?
Using a landing page instead of a traditional homepage can be helpful in many ways if you are selling or renting a property and advertising it online.
Making a landing page for each offer is also a good idea from a conversion point of view. Each property can have its own space, where you can put all the essential information and give a fuller picture.
A good landing page for real estate does all of these things and more:
- Emphasizes the value of the property
- Highlights a sense of urgency
- Offers a great deal
- Gives social proof and credibility a personalized approach
Tips for a Unique and Effective Real Estate Landing Page
A Headline that Focuses on the Buyers
What a challenge to come up with an attractive real estate headline! It might not be your strong suit as a real estate agent.
Still, catchy headlines can get people interested in your real estate listings. They will help your real estate business in a big way. Did you know that 80% of people read the headline, but only 20% read the rest?
Real estate marketing can only work with a catchy headline. You only get one chance to make a first impression that will last. Learn how to write great real estate headlines to get more people to click on your ads and learn more about your property.
Here are some tips that will help you write great headlines for real estate ads quickly:
- Use emotional words in the title of your real estate ad.
- Make the property seem like it needs to be sold quickly using catchy real estate phrases.
- Put yourself in the shoes of a home buyer.
- Use Numbers
- Make them worth sharing and give them a simple solution.
- Ask a question to start.
- Use keywords to help sell your homes.
Images and Videos of the Property
Visualizations of a house seem like a good idea on paper. Still, actual pictures are a better way for visitors to see their potential home. This method lets them imagine themselves in a place they’ve never been, making them feel like the house in question is a real place, not just a dream.
A simple gallery is not the best way to see the whole space. It might take many pictures to show the whole space, depending on how many rooms there are. But there is a way around this that makes your presentation even better.
A virtual tour is what you call it. It’s a video that shows every room of the property in question. An agent walks around the space and takes notes from their perspective. Video tours give a complete picture and help your prospective client better understand a place’s size.
Contact Form that Collects Only Relevant Information
Online forms can make a big difference for real estate agents who:
- Want to collect information about rental or loan applications
- Qualify leads from sellers and people who need a loan
Let the potential buyer submit information about the property’s features and style, and let them quickly set up dates for viewings.
Share Buttons for Social Media Platforms
A recent National Association of Realtors study shows that social media has become crucial in getting clients and closing deals in the industry. Here’s a quick summary of what the report found:
- 77% of real estate agents use social media in some way to help sell homes.
- 47% of real estate companies say that social media gives them the best leads compared to other places.
- 90% of baby boomers and 99% of millennials start their home search online (as opposed to in-person referrals)
Translation? Social media is like a gold mine for real estate businesses.
Google Map Feature
We all know how valuable Google searches can be. It’s a tool that helps people find and notice your business. We get leads from Google, which helps you connect with your clients if you have a real estate website.
Users can look at your business or properties on an interactive map on Google Maps. So, people can zoom in and look at a specific area that interests them. Google Maps makes the experience more interactive and visually appealing. It also makes it easier for people to find your listing and gives it a higher rank.
Google Maps is also a more flexible and adaptable way to check on a property. People take more time to open houses than they did before the pandemic. This is because of the recent bad things that have happened with the pandemic and the advice of health professionals to avoid crowded places.
Your clients can see where the listing is, what the house looks like, and what the neighborhood is like with Google Maps. We all know that buying a house involves many things, like checking out the neighborhood. Google Maps can help with this. Your client can take a look at the place before the open house.
Research shows that millennials often use Google Maps as a guide when they want to buy a house. So many people use virtual tours in the real estate business because of this. It helps clients save time and energy by letting them see the property ahead. Google Maps is used for the same thing.
Since you have finally come up with your killer idea – it’s time to make a landing page to capture leads. It would help if you remembered that the primary goal of a real estate landing page should be conversion. Make it so engaging and persuasive that visitors can’t turn away. They have to subscribe!
Check out our services if you need guidance in getting unique selling points to the right people. We help people with their web design and marketing needs, so imagine what we could do for your business.