Real estate landing pages have become a buzzword these days. There are many reasons for this. but one thing is for sure – people want to know how to create a real estate landing page!
A landing page is a single destination that converts; having a great one is essential. I’ve been creating real estate landing pages for clients over the past year, and they all follow the same process.
We know how important real estate landing pages are to your business, and you should be getting the most out of them. But what are some easy ways to create a real estate landing page? This article will discuss five tips for creating effective real estate landing pages.
Guidelines For Real Estate Landing Pages
Landing pages can be a great way to increase conversion rates on your site. However, you need to know what to include in your landing page to get visitors’ attention. Here are the top guidelines for real estate landing pages:
- Crafting a visual story with your landing page design
- Keeping the main components brief and straightforward
- Lead capture forms
- Creating value with exclusive offers
- Optimizing for mobile
Adding compelling copy
- Including social proof
Craft a Visual Story with Your Landing Page Design
Real estate landing pages can be a powerful way to sell a property. Still, they need to be designed with the correct elements in mind.
The first thing that you need to do is make sure that your real estate landing page is visually compelling. This means adding compelling images, videos, and other compelling media to get people to click through and visit your site.
You may have heard of using infographics to help sell things, but this doesn’t work for real estate. People want pictures and videos when they visit your website, so don’t forget this crucial part of the process!
Keep The Three Main Components Brief and To The Point
A good landing page has three main components:
Call to action
Header or Headline
The headline should be intriguing, but it should also be clear and concise. Don’t try to oversell here — make sure the headline grabs attention and makes your target audience want more information.
You need to provide all the details about what buyers will get from buying from you. This content can range from a few paragraphs to an entire page, depending on how much detail you think is necessary for each potential customer. It would be great if you could create multiple pages of helpful information.
Call to Action
Once someone lands on this page (either directly through search results or social media sharing), they should be immediately taken somewhere else on your website. It doesn’t have to be right away; maybe they’ll scroll down and see other content before seeing it.
Understand the Importance of Lead Capture Forms
The most successful real estate agents strongly understand lead capture forms and how they can impact their bottom line.
The importance of lead capture forms must be recognized. A properly designed landing page is the first step towards capturing leads and converting them into clients.
The best-performing real estate agents use lead capture forms on their landing pages to create awareness, interest, and sales.
A well-designed lead capture form can help you increase conversions by up to 20%. That’s because it allows you to capture valuable data that will help you better understand who your ideal client is and what they need from you as an agent.
Create Value with Exclusive Offers
Real estate landing pages are the most effective way to attract leads. Still, they must also be valuable to keep people on your site. The best way to do this is by creating exclusive offers only available on your landing page.
You’ll be able to showcase what makes your property unique and special by creating exclusive content. You can also provide valuable tips on finding the perfect home or why buying a rental property is a good investment. You can even include testimonials from previous tenants who have had positive experiences in your building.
The more exclusive content you offer, the better chance your listing has of generating more interest from buyers.
Optimize for Mobile
Optimize your real estate landing pages for mobile. Mobile devices are growing more popular, so it’s essential to ensure that your site is mobile-friendly.
Mobile users are more likely to visit your site from their phone or tablet than from a desktop computer. The average mobile conversion rate is 4X higher than the desktop conversion rate, and 67% of all traffic to a website comes from mobile devices, according to HubSpot.
So how do you create a powerful real estate landing page? Here are our top tips:
Use A Responsive Design
This means having your site able to adjust to different screen sizes and resolutions. Make sure your site is built with this in mind by using HTML5 and CSS3 if you don’t have a responsive website.
Optimize Images for Smaller Screens
Images are one of the biggest reasons for slow loading times on mobile devices. You should use high-quality images that load quickly and quickly display on smaller devices.
Use Mobile Friendly Fonts
Ensure you’re using web fonts (also known as responsive web fonts) when possible. These scalable fonts allow your text to look good at any size on any device.
Add Compelling Copy
One of the most critical elements of a landing page is its copy.
It’s the first thing people see, setting the tone for what they can expect from your page.
How you write and structure your copy can hugely impact your site’s success, so it’s worth investing some time in this area. Copywriting is the key to creating a powerful landing page: crafting a message that will resonate with readers.
Include Social Proof
Social proof is a powerful way to create a real estate landing page. This tactic uses testimonials, images of happy customers, and other elements that make you stand out from the crowd.
Social proof can be used on your real estate landing page in several ways. You can include social proof for your brand by showing pictures of happy customers raving about your product or service. Or you can use testimonials from past clients who have used your services and were satisfied with them.
The best thing about social proof is that it makes people feel safe and confident in your business. They know they will get what they want and need by working with and buying from you.
Realtors will search for creative ways to reach buyers as the real estate market continues to heat up. Why not start by updating your online presence? Let’s get started with your landing pages. WhatsApp us at +85298438470 and see how much our services could help.